Skip to content
Uplink Group offers expert digital marketing and web develo…

The artist gives twenty-five thousand pounds cash award to independent music venues

The artist accepting the award in the North East
He received the prestigious award recently in Newcastle

The star has donated the entirety of his £25k honor cash to the Music Venues Trust, which functions to save the UK's small music venues.

Fender was presented with the prize on 16 October as his new release People Watching was named the outstanding release of the last 12 months.

The musician has opted to donate the funds to the MVT, in recognition of the essential function grassroots venues had in his initial steps.

"As an artist couldn't be pursuing my current career if it weren't for all the shows I did around the region, and further afield, when I was beginning," remarked the artist. "These venues are renowned, but they are facing challenges."

Beginning in 2023, over 150 of these spaces have shut down – approximately 16% of the total UK scene.

Recently, top acts such as Pulp, Coldplay, the singer Katy Perry and Sheeran have all aided the MVT in its efforts to help venues survive, by adding a modest fee to their admission fees, which benefits independent venues.

Sam Fender also participated, raising in excess of £100,000 on his live tour to help numerous grassroots venues across Britain.

The donation helped spaces that were facing imminent closure due to issues caused by flooding, blazes and family tragedies, as well as regulatory hurdles, conflicts and neighbor objections.

Some locations were granted financial assistance in modernizing amenities and sound and lighting systems that directly benefitted performers and concertgoers.

"The concept that revenue from shows in big venues backs the independent spots, where it begins for musicians like me, is just sensible," the star has stated.

Pulp members on stage
The group are among the artists who donated their honor prize money to good causes

He is among several artists to contribute his honor prize money to good deeds.

When the band received the award in 1996 for their release Different Class, vocalist the singer declared that the group would donate their winnings to the organization the charity.

That year, musician she split her award between a few good causes, including the children's charity and a Sickle Cell charity.

"And I gave a £1,000 to my local community centre, to their gymnastics class, because I did gymnastics when I was growing up and they needed new equipment," she explained to a publication.

In recent years, the band donated their winnings to the youth organization that developed their band, as well as other grassroots music organisations.

Additionally 1994 winners M People donated their award to a MS organization after a acquaintance was diagnosed the condition.

"The victory was quite enough," remarked vocalist Heather Small. "The prize was the bonus but we didn't need the extra, because we had the main prize. So our success touched another person's life."

In the past week, the Music Venues Trust revealed it had protected two local spots in that region, by bringing them into local control.

The first in that area and the other in the city were acquired under the community ownership scheme, which is backed by a national body and enthusiasts who acquire "shares" in the venues.

Written by

Taylor Roberts

Maya Chen is a digital strategist with over 8 years of experience in SEO and content marketing, helping brands enhance their online presence.

Uplink Group

Type to search articles.